Targeted lists and lead generation for Medicare Supplement, Long Term Care, Final Expense and more.

Leads & Lists

You need leads and we have them. Order a targeted list or use that list to generate high quality leads - either way you will reach your prospects.

Software & Fulfillment

Make your life easier with TL LeadManager®. Your leads are uploaded and you are immediately notified for instant access. Follow up, reporting and fulfillment are only a few clicks away.

Experience & Expertise

With over 190 years of combined experience our staff knows how to find the right prospects for you. You benefit from our knowledge of what works and what doesn't.

Targeted Lists
Quality Leads
Contact Management
Package Fulfillment
Creating More Sales

Order Now!

We Make Finding Your Prospects Simple!

Select Your Lead

First you need to select your lead type. We have many options including Medicare Supplement, Final Expense, Long Term Care, Annuity, Combination or a Custom Mailer.

View Lead Choices

Run Counts

Select by counties, zip codes, age, date of birth, income, homeowner, marital status and more. Within each zip code or county selected choose only the number you want to mail.

Run Your Counts

Place Your Order

Call, fax or email us your order. Include the mail piece and query number from your count to make the process easier. Or just give us a call and we will do the work for you.

Select Order Form

Receive Responses

Receive responses in 7-10 days depending on the lead piece. Responses are delivered by mail or immediately accessed online through our contact management software, TL LeadManager.

Log In

Would you like more information, see samples of our lead pieces or receive a demo of our software?

  • Various List Options
  • Choose Your Output
  • Select Your Parameters
  • Targeted Prospects
  • Select Your Demographics
  • Turn Key Process
  • Contact Management Software
  • Designed for Life & Health
  • No Contracts
Make Your Work
  • Quality Prospects
  • FREE access to software
  • No Contracts

Family Owned Business Since 1985

About TargetLeads®

TargetLeads®' direct marketing services, has been a trusted leader for prospect lists and direct mail lead generation for the senior market.

Since 1985, TargetLeads® direct marketing services, a division of Senior Direct, Inc has been a trusted leader for prospecting lists and direct mail lead generation for the senior market. Medicare Supplement Leads, Final Expense Leads, Long-Term Care Leads, Annuity Leads have been our specialty.

In 2001 we developed our TL LeadManager® to help our clients run their own businesses. We are very proud of our Lead Management System and our clients will tell you all about their experience with this system. There are plenty of CRM's on the internet, ours can be free.

If you are paying for CRM, don't love your existing platform or need a CRM, check out TL LeadManager® today.

Our Services that Make Your Life Easier

The most accurate and qualified names available. Your list can be targeted to reach YOUR consumers based on specific parameters. Men, women, head of household, age 65, homeowners - we can help you target the exact people interested in your product. Lists are the most affordable marketing tool. Have the list emailed to you or have it imported into TL LeadManager to make the most out of each and every name.
Lead Services Send a mailer to the names available on our accurate and qualified lists using our turn key lead services. Names to mail with age and income selection, forms, printing, bulk rate outgoing shipping, response postage and handling, scanning, uploading and data entry into TLLM are all included in the price you are given. If you would like to select additional demographics or duplicate lists we can add those options to your order. All leads returned are EXCLUSIVE to you and your order. The households (not just the names) you mail are also protected for at least 90 days giving you plenty of time to receive and work your leads.
Fulfillment Services for Leads and Lists Booklets, birthday and thank you cards can easily be fulfilled using our services. We will send your prospects personalized booklets with your name, contact information and even your photo. When using TL LeadManager® you can quickly send Thank You cards for appointments booked and sales made for greater referrals and higher customer service. Stay in front of your clients and prospects with Birthday Cards that you can be prompted of within a month of each client or prospect's birthday. TargetLeads® makes customer service our number one priority and helps you do the same.
Contact Management Software System Anyone using leads needs a system to manage those leads. We have designed TL LeadManager® for managing all clients and prospects specifically in the life and health industry. Agents are able to take notes, set appointments and create follow ups with a few simple steps. Managers are able to distribute leads and run reports on campaigns, prospects and agent productivity. Using TL LeadManager® allows agents and managers to maximize their time working leads so you can spend more time in front of clients not a computer.

Would you like more information, see samples of our lead pieces or receive a demo of our software?

Meet the Team

Richard Bufkin TargetLeads President

Richard Bufkin


Richard Bufkin

Richard Bufkin

People, with Richard it’s all about the people. By providing them the opportunities, the support and the recognition, Richard has created a team dedicated to the genuine satisfaction of TargetLeads’ clients.

Kent Merrell

Kent Merrell

Creative Director

Kent Merrell

Creative Director
Kent Merrell

Kent is only happy when he has a cool project to focus his attention. Effective ideas and seeing them help clients meet their objectives is key to his job satisfaction.

Melissa Hale

Melissa Hale

General Manager

Melissa Hale

General Manager
Melissa Hale

General is not a big enough title to describe how Melissa effectively directs the sales, production, fulfillment, creative and technology in offices spread across 3 states.

Michelle Bardin

Michelle Bardin

Sales Manager

Michelle Bardin

Sales Manager
Michelle Bardin

With 23 years at TargetLeads Michelle puts her institutional knowledge, broad experience and personability to work making the purchasing experience for clients effective and pleasurable.

Top Lead Pieces

See what agents across the country are using! Our Medicare Supplement, Final Expense and 3in4 Long Term Care pieces average 3%, 2% and 1% (respectively) nationally.


  • medicare-leads-testimonials
    Lawrence Y, The Benefits Counselors
    I have already noticed a massive difference with your leads over the ones I used to use. The quicker response time has already allowed me to schedule 2 appointments...
  • lead-generation-testimonials
    Tom K, Oregon
    "I've used several online lead management systems over the years and TL Lead Manager® is by far THE BEST, bar none. My search is over..."
  • contact-management-software-testimonials
    Henry V, Asst. Director
    "One of our top solid vendors who deliver the results based on their lead expertise and incredible lead systems. TargetLeads is the expert in direct mail marketing. The icing on the cake comes with their exceptional customer service that is permeated by everyone at the office."
  • final-expense-testimonials